The Cola Wars Essay Example for Free

The Cola Wars Essay There are two well known beverage companies, Coco-Cola and Pepsi. They have competed considerably and distributed the beverage market profit for several decades. In the open market, it is difficult to exactly tell which one is the winner within the perfect competition, since both companies use different style of promotion and product to expend their markets. The competitive environment of the carbonated soft drinks started about three decades ago. In the beginning of 1960 Coco Cola was dominating the market but this dominance was significantly challenged by Pepsi- Cola. This challenge by Pepsi was declared as Cola Wars. During this competitive war a variety of products were introduced from both sides. Lot of $ amount was spent on celebrity advertising and even coke changed its formula. The strategic changes occur due to Pepsis challenge to the dominance of Coca Cola. In spite of the fact that Pepsi Cola attacked on the dominance of Coca Cola in bottled soft drink, both Pepsi-Cola and Coca-Cola have benefited from this battle due to stimulated continuous growth of the industry. During this Cola war both the companies faced lot of problems which we shall discuss in the light of the case study on Cola wars. Brief History of Coca-Cola John Pemberton invented the original formula of Coca-Cola way back in 1885. By 1888, three versions of Coca-Cola were introduced. Candler incorporated the Coca-Cola and started its marketing. Coke achieved the status of national drink in USA. Coca cola bottles sale started in 1984 and in 1955 sale of cans was started. Chattanooga became the first site for Coca-Cola bottling company in 1899. In 1985 Coca-Cola attempted to introduce new formula. Most of the consumers liked the taste but so many ceased the purchasing because of certain reasons , therefore company switched back the new product and gave it the name of Classic Cola. In the 21st century coca cola history achieved another milestone and introduced Diet coke in 2005 and latter introduced Coca-Cola Zero. During this the company faced may ups and downs in the international market, particularly faced tough competition given by PepsiCo and the competition of both companies was give the name of Cola wars . Brief History of Pepsi-Co la Like Coca-Cola, Pepsi-Cola also started in the late 1800. In 1883 Caleb Bradham a pharmacist invented Brads Drink which was latter known as Pepsi-Cola. In 1904 the availability of Pepsi was in the six ounce bottles. The initial growth was not significant compared to Coke. In 1950 when Pepsi was near to bankruptcy, Alfred joined as CEO and a real challenge to coke started, Alfred made the goal to beat Coke. In 1963 the company introduced 16 ounce Cola. Pepsi-Cola competed, Coca-Cola through (sirpepsi.com) increased franchise bottling network after 1932 and expended its products range. Pepsi makes an advertising history when it introduced first advertising jingle broadcasted nationwide. The jingle Nickel, Nickel became a hit and was translated in 55 languages. In 1964 Pepsi Diet was introduced. Pepsi has increased its product range over the years and the range includes Mountain Dew, Diet Pepsi, Sierra Mist, Aquafina and Starbucks etc. Pepsi has also taken over Gatorade from Quaker Oats in 2000, which is its part of diversification of business.(ezinearticles.com) Pepsi has competed Coke in many countries and gave Coke a tough time to retain its market share. Now Pepsi Cola stands No.2 in the soft drink market after Coca-Cola and in some of the countries it stands No.1. The Coca-Cola Companys Resources and Capabilities Coca-Colas differentiation and competitive advantage are mainly due to its numerous valuable resources and capabilities. Intangible Resources Coca-Colas greatest strengths reside in its intangible resources. It is mainly thanks to its reputation and brand equity, that it can differentiate itself from its competitors. In fact, in 2006, Coca-Cola was the worlds most valuable brand, worth $67.5 billion, according to research by Interbrand (Grant,2008, p. 134). Its name and products are well known and appreciated in nearly every single country in the world and its availability enables Coca-Cola to nearly always be at ones reach if desired or needed, just as it promises to do in its mission. It relies heavily on product innovation, marketing and developed distribution systems in its differentiation strategy. This has enabled it to be the market leader since many decades and to maintain this position, even catching PepsiCo up in the race for the 2nd most sold soft drink (Alani, 2011). It has gained great loyalty over the years, of consumers who would not drink anything else but Coca-Cola products. In fact, s ome have become so loyal that when Coca-Cola introduced New Coke with a new recipe, it was a tremendous failure, underlining that authenticity is more important to consumers (Greenwald, 2005). Human Capital The Coca-Cola Company has about 139,600 employees globally, working and living in over 100 different countries. As attracting and retaining talent all over the world is one of Coca-Colas most important goal, the company takes pride in its leadership and innovation programs, empowering its employees and wanting to create an inspirational workplace. Creativity and passion are some of the core values that are shared across the company worldwide. (The Coca-Cola Company, 2012). Tangible Assets The Coca-Cola Company can count on sound, substantial tangible assets that have even been growing in the past few years. Some figures include the firms cash level: $12.803 billion in 2011 (increased from $8.517 billion in 2010), total current assets: $25.497 billion in 2011 ($21.579 billion in 2010) and plant and equipment: $14.939 billion in 2011 (compared to $14.727 billion in 2010 and $9.561 billion in 2009). (Yahoo! Finance, 2012). All these figures show that Coca-Cola can count on vast tangible resources to finance its operations, acquisitions and other activities such as marketing and corporate social sustainability. Coca-Colas Capabilities Coca-Cola has great tangible and intangible resources. Its products, factories, bottling partners and financials are resources that enable Coca-Cola to ensure quality, flexibility and responsiveness. One can count on the firms consistency and worldwide presence and continuous supply. Also, the companys human capital and brand equity are other resources that create long-term value, loyalty and performance. These are really the firms core assets, on which it has built its sustainable competitive advantage. All these assets enable Coca-Cola to outperform its competitors consistently by being globally available, coherent, and innovative. Future Considerations The companys history, brand equity, people and partners are assets that are difficult to imitate while being extremely valuable. Also, Coca-Colas most traditional itself is not replicable, as its recipe has always been kept a secret and it has been able to appropriate its resources (through secrecy, increasing bargaining power and embeddedness). Its strategy and competitive advantage have been so sustainable mainly thanks to these resources and the durability of its product. Coca-Cola is constantly working on maintaining these advantages in order to remain the market leader. Its acquisitions (both up and downstream the value chain and horizontally, of diversified products) and its persistent marketing efforts prove the firm’s intention to remain on top of the industry and tackle all challenges early and innovatively. It takes many of the opportunities it sees, including entering the healthier products market (100 of the latest 800 products it introduced w ere low calorie or low sugar) and increasing its sustainability and corporate social responsibility efforts (consuming water in a more sustainable manner, helping causes all around the world, etc). The Coca-Cola Companys strategy and competitive advantage are extremely sustainable, although some threats do lie ahead. Increasing competition and lack of resources (or government regulations on these resources) are main issues that the firm will face. Competition from cheaper brands, from more local products, or from healthier, niche brands is really increasing and could decrease Coca-Cola’s market share considerably in the future. They will need to differentiate themselves even more and focus on their core competencies and assets, which are the most sustainable. The company’s new emphasis on environmental and social measures is a great start to increasing the preservation of the planets limited natural resources and increasing its brand equity and awareness. PepsiCos Resources and Capabilities Intangible Resources Similar to The Coca-Cola Company, PepsiCos strategy is mainly based on establishing a differentiation advantage. Its strong intangible resources enable it to be a strong competitor. In fact, its brand equity and other intangibles such as its reputation, strategic relationships with suppliers, bottling partners and distribution centers result in customer loyalty. The performance- and family-oriented culture (especially visible amongst executives is another asset that leads to firms long-term success, as developed by Morris (2008). The overall awareness and availability of Pepsi products increase the value of this brand equity. Human Capital PepsiCo is a massive company in terms of its sheer size alone, with a workforce of nearly 300,000 employees. Performance is strongly rewarded and employees enjoy generous benefits. Communication and collaboration between teams and divisions are facilitated through general openness and support for the upper management and executives. Its workforce is well trained and selected for its motivation and skills. (PepsiCo, Values and Philosophy, 2012) In the light of its executives recent decision to reformulate Pepsis strategy and restructure the firm accordingly, the CEO announced in February 2012 that 8,700 employees would be laid off, spanning over a range of thirty countries, representing about three percent of its current workforce (Huffington Post, 2012). This should lead to reduced costs, increased efficiencies and larger investments in marketing and research and development. Tangible Resources One of the main differences between Pepsi and Coca-Cola is that PepsiCo is diversified and has a strong global presence in the convenience food industry too. This enables PepsiCo to have even larger global sales and outreach, with more economic stability and mitigation of risks as a result of all its product diversification. Even when carbonated soft drink sales started to drop a couple of years ago, PepsiCo still had strong revenues and performance in other sectors, such as its Frito-Lay snacks. PepsiCos tangible resources can be summarized with some figures. Its cash levels were $4.067 billion in 2011 ($3.943 billion in 2009), its total current assets were $72.882 billion in 2011 and $12.571 billion in 2009) and its plant and equipment amounted to $19.698 billion in 2011 (compared to $19.058 billion and $12.671 billion in 2010 and 2009 respectively). These are lower than Coca-Colas and PepsiCo assets were overall better in 2010 than in 2009 and 2011, maybe due to recent strong investments in Pepsi NEXT and other global acquisitions. (Morningstar, 2011). PepsiCos Capabilities Overall, PepsiCos diversified tangible resources, skilled and intensively trained workforce and strong brand equity lead to its financial control capability and exemplary strategic management of multiple businesses. These enable PepsiCo to successfully manage its large portfolio and stronger diversification which in turn leads to larger sales and revenue, but also economies of scale and synergies mainly in its research and development, distribution and marketing functions (Grant, 2008). Also, its culture and structure lead to responsiveness and innovation. PepsiCo is capable of ensuring the quality and constant availability of its products in thousands of locations across the world. Moreover, the fact that PepsiCo is involved in different businesses has also enabled it to build on its healthy new image in many areas which creates even more coherence and credibility, as it can combine owning more nutritious and healthy drinks now with the production and sales of low calorie and low fat snacks or meals. Future Considerations PepsiCo has been growing and innovating successfully for decades, despite the recent slower growth challenges it has faced. PepsiCos extremely large and diversified portfolio, sales in over 200 countries and its long-term efforts for employee empowerment and satisfaction and strategic relationships with partners are some of the main reasons why PepsiCos competitive advantage is sustainable. Its brand names and global presence are so significant that it would be tough to lose its advantage to competitors, new entrants or substitutes, especially as it is still extremely innovative and investing a lot in its future growth plans with its strong RD, new healthy products following or leading global trends and emphasis on doing good to the planet and its inhabitants and to its all its stakeholders as a whole (PepsiCo, 10-K Report, 2011). PepsiCos performance and future could be rather optimistic. PepsiCo is successfully taking advantage of its opportunities (sustainability and healthy product diversification) while responding to its threats (ensuring the sustainability of natural resources such as water and potato fields) through several of its new programs and adaptation to global consumers tastes and needs with innovation and speed-to-market (PepsiCo, Purpose, 2012). All these should be positive signs for the future, although not everything is as simple given PepsiCos recent challenges exhibited in its financial performance and shareholders dissatisfaction. Also, nothing guarantees that investments and innovation will pay off, with the launch of Pepsi NEXT that could be yet another failure in the industry. PepsiCo will have to prolong its efforts in its corporate social responsibility measures, in ensuring quality franchises (with its bottling partners mainly) and in developing and marketing successful new products, starting with Pepsi NEXT. It is thus refocusing its resources and capabilities on these new opportunities that Coca-Cola is also exploiting fully.

I Disagree with Nietzsche, We Should Embrace Life, Not Destroy It Essay

I Disagree with Nietzsche, We Should Embrace Life, Not Destroy It Admittedly, the philosophy of the late nineteenth century German Friederich Nietzsche had a profound impact on my world view. I concur with his belief that humans should occupy themselves with living in the reality that is, and not to be preoccupied with fantastic illusions of working towards a great afterlife. Granted, I am still very young, but from what I can see, humans have no universal nature nor do any set of underlying human morals dictate what is right and wrong. And as much as people would like to believe, unfortunately, we do not have free will. Every action carries the weight of a punishment or reward, so in essence, people do things either in fear or in hope of attaining one of these outcomes, therefore, humans do not have free will. So, then what is the meaning of life? To live each day as if it is heaven itself is all anyone can really do; accepting and embracing the reality of your life is the source of meaning. Whether God exists or not is irrelevant, the only th ing that is within the control of humans is the power to embrace life. As 1950’s Beat poet Allen Ginsburg stressed, people should be concerned with "living in and inhabiting the human form." Living means to not let outside forces take away your pursuit of life, once this thirst for life is taken, you are simply existing, waiting to die. To understand this position on life, take the following hypothetical situation. A woman has a terminal disease; in one year she will be dead. But she does have two options, she can simply live out the year in a hospital bed, weak and sickly from her disease, and die in one year. Or, the alternative choice is that she can take a pill which will... ...e. Because what we choose in life determines the degree to which we live. And at the very core of every person lies the drive to live. As humans with a high degree of cognitive intelligence, we are a part of nature, not above it; our high intellect should serve as a tool to understand this fact. To Nietzsche, humans must destroy everything, so that a new and more pure humanity centered on life can rise. I do agree that we must abandon the traditional illusions that have prevented humans from embracing life, but living in pursuit of destruction is not necessarily the answer. I believe that we must not let human made and human imposed notions of right or wrong control how we live, but living for the sake of destruction is not living. We must live to find an inner and individual satisfaction. Therefore, all life choices should be made with the intent of embracing life.

An Annotated Bibliography on Multi-cultural Education

Mary Stone Hanley, a teacher in the Teacher Certification Program of Antioch University in Seattle, explains and elaborates some of the issues concerning multicultural education and gives a brief history of the subject as well as a few suggestions for its improvement in â€Å"The Scope of Multicultural Education†. She explains the ideals and goals of a multicultural approach to education and the possible ways of achieving them through citations of works from other people and of course, from herself.   The main targets of her article are the teachers concerned in teaching multicultural groups of students. Her article can also be used to inform other people about the subject of multicultural education. She is still continuing further researches for the development of multicultural education. John Morefield. â€Å"Recreating Schools For All Children.† New Horizons for Learning. John Morefield conducted extensive researches for the availability of good education for â€Å"all† children. When he became the principal of Hawthorne Elementary School in Seattle, Washington, he promised the community that entering kindergartners would graduate with skills at or above expected grade level competency. Thus his researches on what works in diverse communities. His targets are all concerned audiences with emphasis to fellow teachers. His article specifies twelve characteristics that he thinks are needed to have a successful school. He explains that since it is widely accepted that American education has been biased and racist, it is now time to move on and prepare a better future of education for all the children of the world. Rey A. Gomez. â€Å"Teaching with a Multicultural Perspective.† ERIC digest. Gomez explains that to teach with a multicultural perspective will encourage understanding and appreciation of one’s own culture, as well as others. He suggests that the use of this perspective in teaching could promote a sense of uniqueness and specialty to his own culture to the child and therefore making the child create a same sense of perspective when viewing other’s cultures. He also suggests that multicultural programs should not utterly focus on only the other’s cultures to the extent that a stereotype is created within the class. In his article, Morefield also reminds the parents of the children attending multicultural schools of the `myths’ that usually lead to the stereotype behaviors of their children toward multiculturalism. Wilson, Keith. â€Å"Multicultural Education.† EdChange. Wilson is an associate professor at the Pennsylvania State University. In his article, he gives a definition of Multicultural Education, and gives examples of the pros and cons of Multicultural Education. He cites some views from other writers to complement their views. He also gives a few suggestions on as to how a multicultural education program may succeed. Burnett, Gary. Varieties of Multicultural Education: An Introduction. ERIC Digest 98. Burnnet compares and contrast some of the programs that represent the current multicultural education typologies. He explains in his article some of the current programs that are currently being used to aid in multicultural education for the benefit of those who would like to create their own policies and or programs for the advancement of multicultural education. He cites some articles concerning debates about the effectiveness of some of the programs to back up his explanations. Milk, Robert-Mercado, Carmen-Sapiens, Alexandria. Rethinking the Education of Teachers of Language Minority Children: Developing Reflective Teachers for Changing Schools. NCBE Focus. The article’s main idea is how to make the teachers more ‘language minority students’ friendly. They wish to clarify and explain the roles of the teachers on the educational lives of the students. They cited several works of other people to further explain the importance of the teacher’s role in the political, demographic, and programmatic statuses of the schools that teach language minority students. They give suggestive guidelines for the teachers to help them in teaching language minority students. Attinasi, John. â€Å"Academic Achievement, Culture, and Literacy: An Introduction.† NCREL. He relates his own ideas and experiences to the audience to explain his, and other’s views about multicultural education. In this article, he introduces multiculturalism by relating it to his views of â€Å"closure† and â€Å"processes† and then states a few brief history of the evolution of multiculture. He then gives a few guidelines and information on how multiculturalism can imply changes on the way of teaching in a school with diversely cultured students. Gollnick, Donna M. – Chinn, Philip C. Multicultural Education for Exceptional Children. ERIC Digest #E498. Gollmick and Chinn stress the importance of multicultural education on the growing population of the U.S. in their article. They also give importance to the purposes of multiculturalism in the education world. They also stress the importance of the teacher’s roles and their curriculums on the multicultural students. and then they give suggestion on as to how to create a non-biased and effective curriculum for teachers, or for schools, who handle multiculturally diverse classes. Their article is a good preview of how important is the need for improvement of multiculture education. Cohen, Cheryl. Teaching about Ethnic Diversity. ERIC Digest No. 32. Cohen explains the importance of Ethnic Diversity as part of the curriculum to be used for students. He also gives stress to the effective procedures to be used in teaching Ethnic Diversity. Basically, it is an informative article that emphasizes the importance of Ethnic Diversity in a curriculum for students. Its main audiences are teachers and the vast American children of different ethnical backgrounds. Covert, Bob and Gorski, Paul. Defining Multicultural Education. EdChange Gorski and Covert give hints as to what does Multicultural Education really mean. They show that there is almost no two classrooms that has the same definition for Multicultural Education. Then they give examples of aspects of multicultural education. They state the importance of the definition on the possible transformations it could cause to the society. They also stated a possible goal of multicultural education which is to affect social change of the world. References: Attinasi, J. (1994). Academic Achievement, Culture, and Literacy: An Introduction. Retrieved August 8, 2007 from the NCREL database. Website: http://www.ncrel.org/sdrs/areas/issues/educatrs/leadrshp/le0att.htm Burnnet, G. (1995). Varieties of Multicultural Education: An Introduction. ERIC Digest 98. ERIC Clearinghouse on Urban Education New York NY. Retrieved August 8, 2007 from the ERIC digest database. ERIC Document Reproduction Service No. ED372146. Website: http://www.ericdigests.org/1995-1/multicultural.htm Chinn, P. and Gollnick, D. (1991). Multicultural Education for Exceptional Children. ERIC Digest #E498. ERIC Clearinghouse on Urban Education New York NY. Retrieved August 8, 2007 from the ERIC digest database. ERIC Document Reproduction Service No. ED333620. Website: http://www.ericdigests.org/pre-9220/exceptional.htm Cohen, C. (1986). Teaching about Ethnic Diversity. ERIC Digest No. 32. ERIC Clearinghouse on Urban Education New York NY. Retrieved August 8, 2007 from the ERIC digest database. ERIC Document Reproduction Service No. ED273539. Website: http://www.thememoryhole.org/edu/eric/ed273539.html Covert, B. and Gorski, P. Defining Multicultural Education. EdChange. Retrieved August 8, 2007, from EdChange database. Website: http://www.edchange.org/multicultural/initial.html Gomez, R. (1991). Teaching with a Multicultural Perspective. ERIC Digest. ERIC Clearinghouse on Elementary and Early Childhood Education Urbana IL. Retrieved August 8, 2007 from the ERIC digest database. ERIC Document Reproduction Service No. ED339548. Website: http://www.ericdigests.org/1992-5/perspective.htm Hanley, M. S. (n.d.). The Scope of Multicultural Education. New Horizons for Learning. Retrieved August 8, 2007, from New Horizons for Learning. Website: http://www.newhorizons.org/strategies/multicultural/hanley.htm Milk, R.; Mercado, C.; Sapiens, A. (summer 1992). Number 6. NCBE FOCUS: Occasional Papers in Bilingual Education. Retrieved August 8, 2007 from NCBA database. Website: http://www.ncela.gwu.edu/pubs/focus/focus6.htm Morefield, J. (n.d.). Recreating Schools For All Children. New Horizons for Learning. Retrieved August 8, 2007, from New Horizons for Learning. Website: http://www.newhorizons.org/trans/morefield.htm Wilson,K. (n.d.). Multicultural Education. EdChange. Retrieved August 8, 2007, from EdChange database. Website: http://www.edchange.org/multicultural/papers/keith.html      

The Ethical Dilemma Of My Life - 751 Words

Ethical Dilemma During my forty-eight years of life I have encountered many morally ethical decisions. Some decisions I have made ethically and then others I have made just for my own selfish interests. Until recently I have never had to make a decision as hard as the one I am about to explain. To start off I must explain my family situation. My parents who are both in their seventies, and I am the oldest of three children. There is myself and two younger sisters. My sisters and I are all single parents which makes me the male role model in my nephew’s lives. I have one son seventeen who is a very good child. The type of well-behaved child every parent would wish for and my sisters also have boys. Michele the one closest in age top mine has a four year-old, and Mandy the youngest has two boys ages seventeen and five. Neither of my sister’s children’s fathers are in their life. We have always had a great relationship caring for each other’s families. We were all raise d catholic, but it was only my youngest sister Mandy who was still practicing. This is how the decision I made makes it the most difficult morale decision I have ever made. My sister Mandy two years–ago was diagnosed with leukemia. The whole family struggled during this time helping take care of her children while she would be in the hospital for months at a time. She would never lose her faith and never gave up her fight. She finally made it into remission and seem to be on track for aShow MoreRelatedEthical Dilemma And Ethical Dilemmas Essay1593 Words   |  7 Pages Dilemmas are something individuals deal with daily, in our society. What is the difference between an ethical dilemma, and an ethical issue? Essentially an ethical dilemma, is a situation individuals faces, where the course of action, or decision, which is to come, is challenging to make, due to the potential consequences involved with making that decision (Pollock, 2015). 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